One marketing strategy that continues to grow in popularity is known as influencer marketing. This is when you partner with a person or another brand in the social space that has a large following or has the capability to get a group to take action, such as a celebrity, a highly influential YouTube star, or a popular online blog. The purpose of this partnership is so that this influencer can help you or your brand reach more people by giving you a connection to the audience that they’ve already established. Of course, to do this it will cost you a bit of your marketing budget, but in the end is it worth it? Follow along with the experts at Adwizar once again to find out if influencer marketing is right for you!

Before You Go The Influencer Route

Influencer marketing may be effective, but it might not be right for your marketing plan, at least in this point in time. It is far from being the only option you have to grow your social presence, so make sure you always do your research on those other strategies to see if they may be a better fit for your current marketing plan and goals. If your just getting started on social media and haven’t really gotten your foundation solid yet, look into other strategies that you can use to strengthen that core. Then, when you start looking more towards growth or you have big milestones for your products that need support, consider influencer marketing as a tool. Also, remember that influencer marketing isn’t free, so make sure you have room in your budget to account for it. The more budget you have to work with, the bigger the potential results can be.

Finally, if you do end up going for influencer marketing, make sure that you have a strategy that lines you up with influencers that have sway over your target audience and can ideally has some sort of tie with your product. For example, if you’re a video game developer trying to launch a new racing game, partnering with a popular video game streamer that plays racing games on a platform like Twitch or YouTube will be more ideal, since it’s likely that their followers are in your target audience.

The Benefits Of Influencer Marketing

So what do you get out of partnering with an influencer? If you match up with the right person or brand, you’ll actually get quite a lot. Remember that an as an influencer, they have access to an audience that they’ve already established, and often these people that gather around social influences form a kind of community. By partnering with an influencer, you gain entry into this community, not only expanding the audience for your own brand, but also giving you so much needed credibility right out of the gate since your connection is with who is basically the leader. This opens up the opportunity for new leads and potential customers, along with just the possibility of some of the influencers followers to begin following you as well.

Beyond the connections, you get user generated content from an expert; someone who has built themselves into a force to be reckoned with in the social space. Influencers know what their doing in terms of their content, and for some, it’s actually their profession. In the example of the video game developer, you can send your video game streamer influencer a early copy of your game, and they can create a live stream that attracts a large number of their followers where they can get a sneak peak at your new game. This is content that could have taken time and resources that maybe you didn’t have, but now you have a partner that can not only create it for you, but get it the visibility it needs to truly be successful.

Are Influencers Worth It?

As long as you partner with an influencer who you’ve carefully selected since they are a good match for your brand and your current goals, we would say that influencer marketing would definitely be worth considering as having a part of your marketing strategy. At the same time, do not bet everything on influencer marketing, since a good strategy is one that considers all of the angles.